A man in a beanie on a bike with a river and the city of Pittsburgh in the background

It was a chilly bike commute this morning. The temp read 39º F when I set off from the Millvale trailhead. Beanie and gloves were a must at the start. By the time I neared the Hot Metal Bridge, the full sun confronted me. Beanie came off. I unzipped the nano puff and it flowed like a cape.

Garbage Day for Crazy Uncles

Ryan Broderick has some theories in today’s Garbage Day newsletter about why Republican disinformation isn’t completely gumming up the works this time around:

Is it because the media has gotten institutionally smarter about giving these stories oxygen? Is it because industry-wide layoffs have gutted newsrooms across the country and now there’s just fewer reporters to throw at stupid shit editors saw on Twitter/X? Is it because cable news audiences are literally dying off? Is it because Facebook has gotten rid of news content? Who knows, but things have changed in that regard.

It’s a little bit of all of this, I think. The media has gotten smarter about fanning the flames, but I hope we have too. If we haven’t gotten smarter, than maybe we’ve gotten tired of hearing about these disinformation narratives at every online turn. I mean, that’s a primary reason for my not using social media these days. Broderick continues:

The online pathways that the right wing have relied on since 2015 to, not just win elections, but shape America’s national discourse are gone. And it’s almost entirely because pathologically annoying conservatives pushed everyone else out. All of the viral energy around Walz might turn into something that America’s various horrible uncles might ramble about incoherently at the Thanksgiving table in a few weeks — if Harris wins, I guess — but unless a Republican operative Mr. Magoo’s themselves into a real scoop about Walz’s past, none of this is really going to move the needle.

This is right. We are now able to see our collective crazytown uncles and their wild theories as simply weird. And because the theories are not sucking the life out of our social fabric, we have the choice to participate with it. Or not. I choose the latter.

As an aside, Garbage Day is consistently one of the few email newsletters I read from top to bottom. The way Broderick weaves thoughtful and astute sociological observations against a backdrop of social media dumpster fires and the political hellscape we find ourselves in on the reg is a thing of beauty. Highly recommended.

The Kids Are Alright

A few articles about the shopping habits of Gen Z have caught my attention over the past few days. As someone who works in retail technology – leading a team that focuses on sales floor operations – I keep a close eye on consumer trends. These two pieces, published within days of each other in separate outlets, are interesting to me because they reinforce a singular thesis: digital natives enjoy shopping in physical stores.

Modern Retail sets the stage with reference to an ICSC study that highlights the social nature of shopping for young people:

Sixty percent of the ICSC survey’s Gen Z respondents said they visit malls to socialize or meet friends even if they don’t need something specific, 60% also said they would rather spend money on experiences than material items, and 70% said retail centers and stores have done a good job designing things for Gen Z members to enjoy together.

This is interesting. I think the social experience created inside a store flys under the radar of most retailers. This is natural because we’re primarily business-minded and transactional in nature. Creating an environment for social connection on our sales floors not only meets this need for young customers, but it creates opportunity for connection points among all in-store customers. If you can do that well, it’s a big step toward creating community.

To my surprise, a few days after reading the Modern Retail article I stumbled upon a similar piece in The Guardian about how bookshops are suddenly cool1 with Gen Z and Millennials. Some of the same themes are reinforced here, notably how physical space can foster community and a growing aversion to algorithmic recommendations:

“I think it’s kind of a misconception that younger people want to do everything online or only care about how things look on social media,” Grace Gooda, the manager at Morocco Bound in Bermondsey tells me. “In our experience … it creates a relationship where they trust our recommendations and might take home something they wouldn’t have seen advertised elsewhere.”

This deeper connection is what really makes physical bookshops appeal to many younger readers. “Bookshops aren’t just places to buy books, they’re places of community, of gathering and this is something that’s actively fostered by so many bookshops,” Ash, 29, from Yorkshire, says. “Speaking to staff to get book recommendations is often a path into hearing more about the community aspects of bookshops, too – it’s often more than just a book recommendation.”

When I think about how these threads apply to my daily work at REI, I think there is relevance here. We already do a great job of showcasing the knowledge & expertise of our store employees, but we can definitely do more to foster human connection in our stores – inclusive of employee-to-customer and customer-to-customer experiences. My world (store technology) can play an important role in this effort, but it will take a truly collaborative effort across all store teams to create compelling experiences for the next generation of outdoor enthusiasts.


  1. Bookshops have always been cool in the mind of the Gen X author. ↩︎

The Cost of Vinyl

According to TechRadar, vinyl record sales dropped 33.3% between 2023 and 2024. Before I dive into the substance of this, the reporting outlet must have taken a slight liberty with the 33 1/3 percentage drop, right? I mean, what are the odds that the vinyl sales dip would equate precisely to the RPM speed of an LP?

Anyhoo, Carrie Marshall writes:

I love vinyl, and in a world where streaming CEOs have a higher net worth than almost any musician in history, I want to support artists directly by buying their stuff. But like many music fans, I’m buying a lot less now because I simply can’t afford the prices being charged.

I love vinyl, too. And supporting artists directly is important to me; it’s why I migrated away from using streaming services. However it’s very hard for me to justify spending $30 - $50 for a vinyl record, therefore I’ve been buying more digital downloads from Bandcamp lately.

My hope is that all of this is pointing toward a reaction in the vinyl market, after which we might get a settling of the supply and demand forces. I’d love to support more artists through the purchase of physical media, but it will be hard for most people until the prices come down.

Earlier this year, Olympian Ben Blankenship ran the Rabid Raccoon 100 mile ultra here in Western Pennsylvania. This documentary highlights his transformation from a 1-miler on the track to a 100-miler on the trails.

These girls played their hearts out this weekend to take home the U13 championship at the WAGS (Women & Girls in Soccer) Memorial Tournament in Alexandria, VA. Addie fed the assist for the championship-winning goal as time expired to give Steel City the dramatic win. Great work girls!

A girls soccer team posing with their championship medals and trophy.

Did you know that every REI has a survey marker out front? I am in Virginia for my daughter’s soccer tournament & today I stopped by the Bailey’s Crossroads store to say hello & gather some feedback from the amazing team there. It’s the 3rd oldest location on the east coast!

A survey marker for the Bailey’s Crossroads REI

At XOXO a few weeks ago, Erin Kissane proposed that we – people of the internet – come together to brute-force a fix for the broken social internet. It’s a wonderful, thought-provoking talk that has me fired up to help create a better internet for future generations.

Dead Leaves and the Dirty Ground

Running trails in Western Pennsylvania in the Fall can be glorious. Crisp temperatures, bright sun and fall colors combine to create ideal running conditions. That said, hitting the trails this time of year can also be somewhat treacherous. The changing leaves are beautiful, but the falling leaves cover the single track, concealing the rocks and roots underfoot.

I’ve been running in this area for years, and I know this. As I was cruising the White trail in North Park yesterday, a hidden rock caught my toe and I went down hard. Head first. Superman style. The fall left me with a nice gash on my knee and trail rash on my shin, hip and forearm. My right side, which took the brunt of the impact, is quite sore today.

Luckily I’ve learned how to fall to minimize significant harm. Had I not ‘tucked and rolled,’ this one could have been much worse. Broken wrist, probably. A fall like this comes with the territory of trail running, and is a good reminder to stay present and mindful with footfalls this time of year in the northeast.

Interesting take from Marty Cagan on the topic of Product: Art or Science:

There can be real art and beauty in the engineering, real art and beauty in the design, and real art and beauty in the solutions we build, and this beauty can contribute to the value and desirability of our products.

I’ve always considered product management to be ~ 70% science and ~ 30% art, and over the years that’s been a somewhat controversial opinion. It’s cool to see Cagan acknowledge this important blend of perspectives.

I bought my first pair of Birkenstocks and have been wearing them non-stop the past few weeks. What took me so long to get on board? I am finding them to be great active recovery shoes, in addition to casual everyday wear.

Choice Cuts for Bandcamp Friday

Heads up! Tomorrow is Bandcamp Friday, where Bandcamp waives it’s fees and passes those funds on directly to artists and labels. Here are a couple releases that have caught my interest and will probably make their way into my collection tomorrow:

Dulling the Horns by Wild Pink: Just. Wow. The guitar tones on this record are so interesting. Fuzzed-out and warm like a fleece blanket on a winter day. And the songwriting is so good.

H. E. Double Hockey Sticks by The Hell Hole Store: I really like the vibe of these guys, who are based in Philadelphia. Dope rhymes and sick beats. Wit wiz.

Hurricane Relief by Jon Charles Dwyer: This is a benefit release and Dwyer is donating all his proceeds to the Hurricane Helene relief efforts throughout Appalachia. Tomorrow is a good day to maximize your support.

Exhaust by Pyrrhon: These guys are from NYC and they are siiiick. Epic blast beats, tasteful breakdowns and full-on goblin mode vocals.

opaque by Mo Dotti: Dreamy shoegaze from this LA-based outfit. Jangly guitars and thick tones back reverb-soaked vox. Feels like this one would be good late at night with some bourbon.

sentiment by Claire Rousay: This came out earlier this year, but I slept on grabbing it. I guess you could consider this singer-songwriter? The arrangements and production are so interesting though, so I struggle to pigeon-hole it.

Molly White puts a name to the practice of syndicating posts from a personal/owned domain to external social media platforms:

The short-term solution to these problems is a little-known acronym called POSSE. Short for Post (on) Own Site Syndicate Elsewhere, it’s not a protocol or even a piece of software, but rather a philosophy.

I’ve been doing this for a while now and highly recommend it.

Bright Eyes cancel their remaining 2024 tour dates. Pitchfork reporting a statement from the band:

Over the past week, Conor has undergone multiple tests to determine the cause of his recent vocal problems. It’s come to light that he has developed a condition that is exacerbated by excessive singing, requiring both treatment and recuperation.

I’m wishing Connor a swift recovery and I hope to see him on stage in 2025.

Buddy enjoying a lazy & rainy Sunday morning. Contrary to popular belief, he is extremely well-read.

I’m lucky to work on a product team that builds solutions in close partnership with our users. David Allison (engineering lead on our team) describes our process on the REI Engineering blog. This approach creates such a high signal to noise ratio, and it shows in the work we are able to deliver.

As an avid cyclist, how can I be this bad at marking all the reCAPTCHA squares that contain bicycles?

In my continued effort to eradicate algorithmic recommendations from my life, I am exploring alternatives to Spotify for music & podcast streaming. Current thinking is a local file library with iTunes Match enabled (music) and freestanding podcast app. How are y’all doing it? Advice welcome!