Modern Retail blaming the Starbucks mobile app strategy for the increasingly poor, mosh pit-like customer order pickup experience:
Orders are coming in quickly, but there aren’t enough baristas behind the counter to prepare drinks. Wait times are climbing…about 8% of Starbucks customers waited between 15 and 30 minutes for a drink in the second quarter…and, Starbucks now has more than 170,000 possible drink combinations, making everything more complicated.
This doesn’t sound like an app problem, but rather an operational one. Technology & ops processes must work together in service of the customer experience.